OpenAI unveiled an expansion of its dedicated app directory inside ChatGPT, opening submissions for third-party developers and giving users a browsable hub to discover and connect integrated services. The details: • The directory organizes apps across Featured, Lifestyle, and Productivity categories, accessible via the tools menu or apps page. • Developers can build using OpenAI’s beta SDK, with sample code, interface libraries, and step-by-step submission guides now available. • Existing apps include Photoshop, Canva, DoorDash, Spotify, and Zillow, all usable directly inside ChatGPT conversations. • Monetization is currently limited to external website links, though OpenAI is exploring digital goods and broader revenue options. Why it matters: OpenAI is positioning ChatGPT as an all-in-one interface rather than a standalone assistant. Opening the platform to third-party apps could significantly expand its utility, though discoverability and sustained usage remain open challenges. Source: https://openai.com/index/developers-can-now-submit-apps-to-chatgpt