The Story

Brett Adcock, founder of Figure AI, has unveiled a new startup called Hark, focused on building a personalized AI platform combined with dedicated hardware.

According to details shared on Hark and in a post on X, the company aims to create a new interface for AI through systems that learn individual users deeply and operate across both personal and home environments.

What Hark is building

• Personalized AI systems: The platform is designed to adapt to individual users and improve over time based on behavior and preferences.
• Hardware + AI integration: Hark is developing a family of devices intended for both personal use and the home.
• Predictive assistance: The company envisions systems that can anticipate user needs and act proactively.

Early signals

• Founder investment: Adcock has reportedly committed around $100M of personal capital to the project.
• Experienced team: The ~45-person team includes talent from Apple, Google, Meta, and Tesla, with hardware design led by Abidur Chowdhury.
• Compute infrastructure: Hark has secured access to thousands of NVIDIA GPUs, with initial models and software expected later this year.

Positioning in the AI device space

Hark enters a challenging but increasingly active category of AI-native devices. While several early attempts in the space have struggled, companies continue to explore new interfaces beyond traditional apps and screens.

Why it matters

The launch reflects a broader shift toward embedding AI directly into hardware and everyday environments, rather than limiting it to software experiences.

If successful, Hark could help define what a truly personalized AI system looks like — one that operates continuously and adapts deeply to individual users over time.