Perplexity’s CEO Aravind Srinivas announced in a recent interview that the company's new AI browser will track everything users do online in order to deliver hyper-personalized advertising. As reported by TechCrunch, Srinivas stated that the browser will function similarly to Google Chrome in how it tracks user behavior. However, instead of only enhancing search experience, Perplexity plans to monetize this behavioral data directly for targeted advertising.

In a recent YouTube interview, Srinivas emphasized that while users will get a highly personalized browsing and AI experience, they are also giving up a great deal of their online activity data. This raises serious privacy concerns, especially as Perplexity is competing directly with incumbents like Google by offering an AI-native search experience. The strategy may alienate privacy-conscious users even as it attracts advertisers.

This shift highlights the evolving landscape of AI-driven search tools, where monetization strategies could clash with user privacy expectations.