16-May-2025 :

Doji, a fashion-tech startup blending AI with immersive digital retail, has raised $14 million in funding to scale its AI-powered avatar technology designed for virtual try-ons. The round was led by Index Ventures, with participation from early backers and prominent angel investors.
Doji’s platform enables users to create hyper-realistic, animated AI avatars of themselves that can wear, move in, and interact with clothing virtually. By using generative AI and advanced computer vision, Doji allows shoppers to preview fit, fabric behavior, and styling in a much more dynamic and personalized way than traditional 2D e-commerce images or static mannequins.
The company aims to make online shopping both more entertaining and accurate, reducing return rates while elevating the sense of identity and customization in fashion discovery. Doji’s avatars are generated in seconds using a user’s smartphone camera, and can simulate lifelike movements, lighting effects, and body types for a true-to-you experience.
According to TechCrunch, the funds will be used to expand Doji’s engineering team, deepen retail partnerships, and bring its avatar tech to more categories such as activewear, streetwear, and formal clothing. CEO Maya Thomas noted that Doji’s approach represents a paradigm shift in how consumers interact with fashion online—moving from passive viewing to interactive personalization.
Doji is also exploring integrations with metaverse platforms and social media apps, allowing users to bring their digital selves into virtual environments where style and self-expression matter just as much as in the physical world.
With interest in AI-driven retail on the rise, Doji’s unique blend of personalization, entertainment, and utility positions it as a standout in the virtual shopping experience space. The company continues to iterate rapidly and plans to expand into new markets globally.
Learn more about the company and its offerings at doji.com.